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A SMARTER WAY TO HOLIDAY
People celebrate a lot during the holidays.
To keep the party going, celebrate the smart way and stay hydrated.
(not my first Times Square billboard & hopefully not my last!)
billboard on New Year's Eve & New Year's Day
copy: sip into the new year, celebrate & hydrate, cheers to 2024!
billboard throughout December
copy: celebrate & hydrate, holiday the smart way
NYC taxi toppers throughout December
copy: holiday the smart way
other taxi toppers (not captured IRL, but did zoom around NYC 🚗💨)
copy: pull up to 2024 hydrated
copy: this is your sign to hydrate
copy: get in, we're getting hydrated
(my personal favorite)
copy: arriving in 2024 hydrated
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